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This guide covers the essentials for a small business website and a simple monthly routine.",[162,163,164,165,166,167,168,169],"List the services you offer and the words customers use to describe them","Write down the questions customers ask before they buy","Check search suggestions and \"people also ask\" results for ideas","Choose one main topic for each page","Put the main topic in the title, the H1 and the first paragraph","Answer the question in the first one or two sentences","Use short paragraphs and descriptive subheadings","Add helpful images with alt text","Guide",{},3,"\u002Fdownloads\u002Fseo-basics-for-small-business.pdf",[175,178,182,190,197,204],{"title":176,"items":177},"1. Know what people search for",[162,163,164,165],{"title":179,"items":180},"2. Make each page clear",[166,167,168,169,181],"Link to related pages with descriptive link text",{"title":183,"items":184},"3. Get the technical basics right",[185,186,187,188,189],"Use HTTPS and a single version of your domain","Make the site fast and mobile friendly","Submit an XML sitemap in Search Console","Fix broken links and error pages","Add structured data for your organisation, services and FAQs",{"title":191,"items":192},"4. Build trust",[193,194,195,196],"Show who you are, where you are and how to contact you","Collect genuine reviews","Keep business details identical on your website, Google Business Profile and social profiles","Earn links by being useful: guides, tools and partnerships",{"title":198,"items":199},"5. Publish helpful content",[200,201,202,203],"Write one genuinely useful article or guide each month","Answer real customer questions with specific detail","Update old pages when facts change","Be honest about limits and cite sources for numbers",{"title":205,"items":206},"6. Monthly routine",[207,208,209,210,211],"Check Search Console for errors and top queries","Review your most visited pages and improve one","Check page speed on key pages","Publish or update one piece of content","Write down what changed and what happened","seo-basics-for-small-business","resources\u002F03-seo-basics-for-small-business","Nza4-CpqAQTwO89G_6LwvV389DDkQW48JbUQmXFOxWs",1793174329063]