Paid Ads: Meta, TikTok & Google Ads | Spectron Digital

Ads that payfor themselves.

Paid advertising places your offer in front of the right people on Meta, TikTok and Google. We build the campaigns, creatives and tracking, then optimise toward orders and leads, not just clicks.

Problem → solution

If this sounds familiar, paid ads (meta, tiktok, google) is the fix.

  • The problem

    You spend on ads and cannot see what you got back.

    Our solution

    Pixel, Conversions API and GA4 set up so every result is tracked.

  • The problem

    Your ads work for a week and then fade.

    Our solution

    Creative testing and refreshes built into the plan.

  • The problem

    You are unsure which platform to use.

    Our solution

    A channel plan based on your audience, offer and margin.

What’s included

What’s included.

  • 01

    Strategy and funnel plan

    Audiences, offers and the path from click to customer.

  • 02

    Tracking setup

    Pixels, Conversions API, GA4 and Tag Manager configured correctly.

  • 03

    Creative and copy

    Ad creatives and copy variations designed to be tested.

  • 04

    Campaign build

    Structure, audiences and budgets set up on each platform.

  • 05

    Optimisation

    Weekly review of audiences, creatives and bids.

  • 06

    Reporting

    Plain-language reports on cost per lead or order and what to change next.

How it works

Four steps. No surprises.

  1. 01

    Plan

    Goals, audiences, offers and tracking.

  2. 02

    Launch

    Campaigns and creatives go live.

  3. 03

    Optimise

    Weekly tests and budget shifts.

  4. 04

    Scale

    Grow what works, cut what does not.

Which one?

Which platform fits?

Each platform plays a different role in the funnel.

PlatformBest for
Meta (Facebook and Instagram)Awareness and demand creation for consumer and local businesses.
TikTokReaching younger audiences with short, native video.
Google Search and ShoppingCapturing people already looking to buy.
RetargetingBringing back visitors who did not convert.
Fixes, migration and support

Already have this? We fix it, move it and look after it.

Not starting from scratch? We repair, migrate and maintain existing paid ads (meta, tiktok, google) work too.

Request a fix
  • Tracking repair

    Fix pixels, Conversions API and GA4 so conversions are counted properly.

  • Account audit

    Find wasted spend and policy risks and fix the structure.

  • Rejected ads and account bans

    Resolve disapprovals and appeals.

  • Creative refresh

    Replace fatigued ads with tested new variations.

See all fixes, migrations and care plans →

All projects

Black Jacket Suiting

Online store · blackjacketsuiting.com.au

  • WordPress
  • WooCommerce
  • Ecommerce
  • Redesign

Attention Detailing

Car rental website · attentiondetailing.com.au

  • WordPress
  • Redesign

Paid ads (Meta, TikTok, Google) questions, answered.

How much should I spend on ads?

It depends on your margins and goals. We help you set a testing budget, then scale based on measured returns.

Do you manage the ad account or do I?

You own the ad accounts. We get access to run them, and you can see everything at any time.

How do you report results?

Monthly reports in plain language with spend, results, cost per result and recommendations.

Can you also make the ad creatives?

Yes. Creative design and short video are part of the service.

Start your project

Got an idea? Let’s make it impossible to ignore.

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